Talk to friends, family members, or colleagues who have never used the site before and ask them to do specific things on your site, the kinds of things you want your potential customers to do. Then tell them about the experience. Are there any issues, missing pieces or frustrating aspects on your site? A little feedback from users can go a long way to improving your mobile experience. Paid search Organic results may not be the only way people can find you in their local searches. If you advertise on or other paid search platforms, you should also optimize your local paid search strategy. Advertising Continue reading below There are three main things to consider: 1. Are your ads local? One of the easiest ways to improve the performance of your local paid search ads is to include local elements in your advertising content.
For example, if I'm in Austin, TX, and my electrical system goes up in smoke, I might search electrician near me on my hair masking service phone. electrician-near-me Unfortunately, an ad like this does little to address my urgent need for an electrician. Of course the ad says I can get local offers from electricians, but I have to enter my postcode only to get offers. I need help now! Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years in the search industry. Why is there such a debate? Well, often people get hooked on details and semantics (are we talking about a direct or indirect ranking factor?), Google patents (which may or may not be used), and competing theories (everyone has an opinion based on something they have heard or read).
To make matters more confusing, Google is less than forthcoming about the secrets of their algorithm. But if CTR really has an impact on Google's organic search rankings, shouldn't we be able to measure it? Yes! In this article, I will share fascinating data on the relationship between Google CTR and rankings. I'm also going to share four tips to make sure your Google click-through rates on organic SERPs are where they need to be. To be clear: my goal with this article is to provide just a brief background and actionable information on the subject of organic click-through rates on Google. We won't dissect every tweet or quote ever written by anyone at Google, dive into patents, or refute every SEO theory about whether or not CTR is a ranking factor. I share my theory based on what I saw and my recommendations on how to act accordingly.