Three major echelons have been formed in the field of general education, and the competitive landscape has initially taken shape. The first Whatsapp Database echelon is formed by independent platforms with first-mover advantages such as Mind Creation (remarks: get the parent company) and Zhihu." "Zhihu, a Q&A-based content production method and community Whatsapp Database mechanism, gathers and guides Internet users to share content with each other. On the basis of knowledge sharing, Zhihu has gradually incubated related paid services." Zhihu, a knowledge Q&A community , and the place where it is comparable is in: "Columns, e-books, courses and other businesses".
We have dismantled a variety of educational service products before, focusing on course delivery. Today, let's take a look at this broader education and knowledge payment market player: Zhihu, which started as a question-and-answer community, was seen Whatsapp Database as a "No. 1 competitor". What kind of products does it have, and what does it have to do with paying for knowledge and education? Similar communities like Zhihu, how about the intersection of knowledge Whatsapp Database payment and education in their exploration of monetization? 01 Zhihu: its paid knowledge product From the internal testing and establishment of the company in 2010, to a wider and wider audience,
Zhihu "opened" business realization exploration around 2016 and 2017. Where there is traffic, there is a market for "commercial advertising" to be realized. However, as a community that seeks to maintain a "high knowledge" attribute, it is on the road to Whatsapp Database realization, in addition to the "immediate" commercial advertising method, it also chose a "niche" monetization method in 2016: selling knowledge paid products. This choice is not only Whatsapp Database because it is to maintain a community with a strong knowledge attribute and the most recent way of monetization, but also because of the opportunity of the wave of knowledge payment in 2016.