Three major echelons have been formed in the field of general education, and the competitive landscape has initially taken shape. The first echelon is Whatsapp Database formed by independent platforms with first-mover advantages such as Mind Creation (remarks: get the parent company) and Zhihu." "Zhihu, a Q&A-based content production method and community mechanism, gathers and guides Internet users to share content with each other. On the Whatsapp Database basis of knowledge sharing, Zhihu has gradually incubated related paid services." Zhihu, a knowledge Q&A community , and the place of comparability is in: "Columns, e-books, courses and other businesses".
We have dismantled a variety of educational Whatsapp Database service products before, focusing on course delivery. Today, let's take a look at this broader education and knowledge payment market player: Zhihu, which started as a question-and-answer community, was seen as a "No. 1 competitor". What kind of products does it have, and what does it have to do with paying for Whatsapp Database knowledge and education? Similar communities like Zhihu, how about the intersection of knowledge payment and education in their exploration of monetization?
Zhihu: its paid knowledge product From the internal testing and establishment of the company in 2010, to a wider and wider audience, Zhihu "opened" Whatsapp Database business realization exploration around 2016 and 2017. Where there is traffic, there is a market for "commercial advertising" to be realized. However, as a community that seeks to maintain a "high knowledge" Whatsapp Database attribute, on its way to realize its realization, in addition to the "immediate" commercial advertising method, it also chose a "niche" realization method in 2016: selling paid knowledge products.