Jun 30, 2022
In Welcome to the Forum
During the recession, the dynamics of the advertising market and the behavior of ad buyers will change. In these changes, it is important that consumer brands continue to promote. Marketers and the agencies that work with them can continue to drive growth through smart segmentation, even as the economy softens. It's important to use channels that allow for flexibility, target intent viewers, and focus on where you get the best results. On June 17th, we moderated the sponsored SearchEngine Journal webinar announced by Dan Dillon, Vice President of Marketing at Reveal Mobile. Dillon has provided practical and practical guidance for placing ads in the audience that is most likely to lead to conversions. Here is a summary of the webinar presentation. How to get the most out of paid media now ghost mannequin effect The recession is here. It is now officially on the headline. The headline is also dominated by the job market and reopening between pandemics and racial injustice, but the US economy officially plunged into recession in February. U.S. recession In another month, the recession will continue to appear as a headline as summer spending continues to fall. Learn how to prepare for what's already here and how to help your brand or client's business survive this cruel storm with as much know-how and resilience as possible. Advertising environment In a nutshell, here's what happened to your advertising spend: Advertising environment Survey results from the IAB Coronavirus Advertising Expenditure Impact Report published on April 29, 2020. According to the IAB Coronavirus Advertising Spending Impact Report, 70% of media buyers have changed their spending habits and nearly a quarter have completely suspended spending. Keep in mind that a significant portion of marketers really don't know what they need or want to do. Completely 16% are trying to find out what to use, where to use it, and how to get the most out of their spending. I understand the hesitation and confusion, but I would like to limit that period as much as possible. Most marketers who continue to spend are making changes to their ad mix and creative and messaging. It's a world full of topsy, and we're all trying to understand it. So what are we doing?